The Trakheesi Advertising Permit in Dubai

Trakheesi is an online portal managed by the Dubai Land Department (DLD) designed to improve the accuracy of online property advertisements on websites. 

Permits for Property Advertisements

It is compulsory to have a marketing permit to publish any property advertisements in Dubai. This permit, called the “Trakheesi permit”, is also a requirement for property listing to go live on real estate portals, such as Bayut, Property Finder, Dubizzle and Houza. 

RERA registered real estate / property brokerages in Dubai can apply for a Trakheesi permit online.

The documents required for a Trakheesi Permit include a Form A (Seller and Brokerage Agreement) obtained from DLD and therefore copies of the Title Deed and Owners’ Passport(s) and/or Emirates ID(s).

When applying for a permit, the information is validated with data from the DLD. If incorrect information is shared, the permit request will be rejected.

This permit helps prevent false and duplicate advertisements of properties for sale in Dubai and ensures all properties are advertised with the legal owner’s permission.

Trakheesi permits are necessary for advertising a property on the following mediums:

• Newspaper Advertisement

• Real Estate Promotional Stand

• Printed Advertisement

• Advertisements by SMS

• Promotional Stand

• Promotional Campaign

• Launching Real Estate Projects

• Real Estate Seminar Permit

• Open Day

• Advertising Boards

• Classified Advertisement

• Electronic Advertisement

Also accessible by the Trakheesi system is the DLD Madmoun service which allows real estate companies to put QR codes on their advertisements.